TiVo: Heavy Timeshifting of Early Primetime Shows Erodes Live Viewing During...
DVR vendor, TiVo, released new data from its StopWatch ratings service, Thursday, which it says show that primetime programming that aired on ABC, CBS, NBC and Fox in February during the 8:00PM and...
View ArticleTiVo Launches StopWatch Local Markets Ratings Service
At the NAB show in Las Vegas Monday, DVR vendor/service provider, TiVo--in what appears to be an attempt to challenge Nielsen's dominance in the local ratings space--announced StopWatch Local Markets,...
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TiVo Enhances StopWatch Ratings Service with New "Pure Program Ratings" Metric
--Makes It Possible to See Percentage of Viewers Lost During Commercial BreaksTiVo announced last week that its StopWatch ratings service (collects anonymous second-by-second audience research data...
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